At MailPoet, we write about email marketing, newsletters & email deliverability in WordPress and WooCommerce. It’s our expertise, actually!
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If you want to create or grow your email list, you’ll need the help of a WordPress email subscription plugin. Depending on what you need help with, you might just want a tool to help you create great-looking email subscribe forms that connect to your existing email marketing service. Or, you might want a more […]
Read Article "7 of the Best WordPress Email Subscription Plugins 2020"The most successful businesses in the world are the ones that cultivate long-term relationships with their customers. If you run an e-commerce store on WordPress, WooCommerce follow up emails are one of the best ways to do this. WooCommerce follow up emails are automated messages sent to customers after they perform a certain action. Some […]
Read Article "6 Best Practices for Effective WooCommerce Follow Up Emails"A welcome email is like a warm cup of tea: It lets you greet a friend (in this case, a subscriber) who shares a common interest (i.e. your business) and gives you the opportunity to get to know each other. But unlike a cup of tea, welcome emails are capable of much more. With a […]
Read Article "A Complete Guide to WordPress Welcome Emails (and Best Practice Tips)"Writing blog posts is easy. But writing amazing blog posts? It takes a lot more time and effort to do well. Anyone can string a sentence together but it doesn’t necessarily mean that sentence will be any good or even make sense! In this guide, I’ll outline a few strategies you can follow to help […]
Read Article "10-Point Checklist for Writing Amazing Blog Posts"Do you suffer from low email engagement? Not sure what that means or if you fall into this category? Start with this question, “How many people are on your email list?” Is it an impressive number like 20,000? Great! But then, follow up by answering this question, “What percentage of subscribers, on average, open your […]
Read Article "How to Identify and Fix Low Email Engagement"The email marketing world is evolving, and we’re here to help you through these pivotal changes. Yahoo’s and Google’s new sender guidelines, effective from February 2024, mandate specific actions for all senders sending to mailboxes hosted by Google and Yahoo. These changes are not just for compliance but are steps towards more effective, trusted email […]
Read Article "Navigating Google’s and Yahoo’s New Sender Requirements: What Email Marketers Need to Know"Write more effective emails, faster. How to use AI to improve your email marketing efforts. 8 quick things AI can add to your email content workflow.
Read Article "How to Upgrade Your Email Content Using AI and ChatGPT"In today’s post, we’re exploring the capabilities of MailPoet’s recent feature: the custom trigger. This feature allows you to initiate automations with your custom code, opening doors for more tailored subscriber experiences. Instead of relying on generic triggers, you now have the flexibility to design triggers that align perfectly with your business goals and strategies. […]
Read Article "MailPoet’s Custom Trigger: Unleash Your Automations"Email marketing just got a whole lot smarter with our recent product updates! We’ve released a suite of new segmentation features that will improve the way you target and engage with your audience. But first, let’s understand why segmentation is crucial in email marketing. Segmentation is the art of dividing your email list into smaller, […]
Read Article "From Bulk to Bespoke: Transform Your Email Campaigns with Segmentation"You’ve made a new sale, and that means you’ve won a new customer. But the first sale is just the beginning. For almost any business, you want your first-time customers to become repeat customers, because it’s a lot easier to sell to them again than it is to get new ones to buy for the […]
Read Article "Email Ideas for Engaging Customers After Their First Purchase"Join 79,908 subscribers & get original tips and tricks delivered to your inbox each month.
